MeU

Top Technology Investments to Improve Consumer Experience by Sector

Payer Organizations, Government entities, & Employers

  • task_alt 95% Text communications
  • task_alt 93% Online chats

Providers

  • task_alt 95% Secure messaging
  • task_alt 90% Live online chat

Life Sciences Companies

  • task_alt 91% Patient Education
  • task_alt 91% Live Online Chat
  • task_alt 87% Text Communications

Market Dynamics

SMS Significantly More Effective at Engagement*

Market Dynamics
Average person checks phone 58x / day
Average person checks phone 58x / day
Addresses change, cellphone numbers persist
Addresses change, cellphone numbers persist
Low-income members have dropped land lines in favor of cell phones
Low-income members have dropped land lines in favor of cell phones
*https://www.managedhealthcareexecutive.com/view/medicaid-redetermination-5-reasons-whytexting-is-essential-for-reaching-members-before-it-s-too-late

Market Demands

Mobile Communications (SMS/Chat) Has Become the Ubiquitous Communication Platform Consumers No Longer Want Apps Or Portals

98% of adults in the U.S. own a mobile phone 1

95% of patients felt more connected with text messages 2

95% of texts are read within 3 minutes of receipt 2

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prefer text over email 4


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prefer text over phone calls 4


1. https://www.smscomparison.com/mass-text-messaging/2022-statistics/
2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8208423/
3. twilio.com
4. https://www.pcmag.com/news/businesses-take-note-your-customers-prefer-texts

MultiMedia

Integrate Media to Improve Effectiveness

A Picture Is Worth A Thousand Words

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Remember visual information better
Remember visual information better
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More likely to follow instructions from someone you know
Video improves retention of new information

Including Families and Caregivers

Expand Reach to Family Caregivers, Providers and Care Teams

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Providers say family caregivers are critical to care
More likely to follow instructions from someone you know
More likely to follow instructions from someone you know

People Will Do Things For Loved Ones

They Wont Even Do For Themselves

They Won’t Even Do For Themselves

Customer Service Targets

Leverage the Me+U platform to dramatically reduce administrative costs.

Customer Service Targets

A leading Blue Cross Blue Shield plan has already identified more than $1 million in annual savings by displacing paper-based EOB distribution with digital access via SMS through Me+U

98% Medicaid re enrollment rate* versus industry standard of < 80% 98% Medicaid re enrollment rate versus industry standard of < 80%
EOB & Payment notification & access EOB & Payment notification & access
Reduce calls by pre messaging top 5 customer service call Issues (representing 80% of total calls) Reduce calls by pre messaging top 5 customer service call Issues (representing 80% of total calls)
Password reset Password reset
Pre certification coordination (provider, plan, patient) Pre certification coordination (provider, plan, patient)

Me+U helps our customers address care needs
across the risk continuum

Highest Risk Highest Risk Rising Risk Planned and unplanned
episodic/acute		 Healthy/low risk
Example Conditions task_alt End of Life
task_alt Extreme Chronic Conditions (eg, arthritis, cancer)		 task_alt Complex Polychronic conditions (eg, diabetes and COPD and depression)
task_altSevere disabilities (eg, joint replacement) intellectual development disorder)		 task_alt Primary Care Treatable Chronic Conditions (eg, COPD, hypertension, anxiety) task_alt Unplanned Acute Episodes (eg, trauma)
task_altPlanned Acute Episodes (eg, joint replacement)		 task_alt Prevention & Wellness
% of population
&
% of Spend		 bar-chart bar-chart bar-chart bar-chart bar-chart
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